LIFE IS THE OCCASION VIEW THE RANGE Matte Hair Clay – With Baicapil™ SHOP NOW Daily Moisturiser with SPF 20 SHOP NOW Hydrating Beard Oil SHOP NOW Revitalising Eye Gel SHOP NOW Purifying Peat Face Scrub SHOP NOW


“For me, grooming is not just about prepping for a special event, it’s a lifestyle, it’s a ritual, it’s taking a couple of minutes to breathe in a busy life. My motto is ‘life is the occasion’ and it’s about feeling good. Every day is an opportunity to embrace and shape your own personal look – there’s no need to wait until Saturday night or a black-tie event to look and feel your best. The range has done the hard work already – it’s super charged with clinically-proven ingredients – an easy everyday routine that’s not time-consuming and delivers game-changing grooming results”



GQ's Best New Grooming items